The Commitment | Vote For The Climate
Uniting voters under the most important issue of our time.
The Commitment is a charity working to speed up government action on the climate by asking people to commit to voting for politicians working on urgent climate action. We worked with them to further develop their brand proposition. After conducting our initial research and focus groups with employees, we delivered a creative strategy and comprehensive visual identity.
Through a series of campaign portraits, we made sure the diversity of voters across the UK was reflected. Gradients created from the campaign portraits ensured that the colour and essence of the community could be seen across the brand.
In the campaign video, it was important to reach out to every voter, no matter what their party, and leave them feeling empowered and galvanised about climate action. So far over 12,000 commitments have been made.
