What’s Your Perspective?

What’s your perspective? A campaign featuring disabled employees at AXA, shining a light on their experience. The campaign comprised of portraits, reflections of personal experiences and a short film. For accurate representation, we collaborated with disability campaigner Yasmin Sheikh and ran focus groups with AXA’s disabled employees to inform our creative strategy.

The filming took place during the AXA’s Voices of Disability conference in Paris, for which we also developed the visual identity and event collateral. We also ran a workshop and joined a panel as part of the conference to discuss the importance of representation in communications.

The result was a positive and empowering campaign with over 3000 employee social engagements whose participants were not defined by their disability, but by the immense skills and experience that they bring to the workplace.