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We help to define who you are by putting people, activism and social impact at the heart of the story.

Improper X Logo in a White Circle

We create community-led movements to fight for a better world. From the inside out, we design creative strategies that inform impactful, attention-grabbing campaigns - helping you to tackle inequality and injustice.

Improper works with bold clients who are prepared to take an honest look in the mirror, and who are open to asking 'Could we do this better?'