WE SPECIALISE IN CREATIVE CAMPAIGNS THAT PUT PEOPLE, ACTIVISM AND SOCIAL IMPACT AT THE HEART OF THE STORY.
We understand the challenge of creating meaningful communications: how do you reach internal and external communities without sounding like another diversity tick-box exercise or green-washed initiative. We take an Improper approach. Improper works with bold clients who are prepared to take an honest look in the mirror, who are open to asking “Could we do this better?”
Our clients are prepared to give their people a voice and build authentic communications that activate genuine social and environmental change.
WHAT WE DO
We work with employers, brands and charities to create community-led campaigns that challenge structural inequality.
From the inside out, we implement creative strategies that help you tackle inequity and injustice.