How do you engage the nation’s youth in net zero?

Schools can play a vital role in ensuring the planet will be looked after by future generations. Let’s Go Zero is a national campaign uniting teachers, pupils and parents as we all work together to be zero carbon by 2030. Our brief was to develop a stand-alone visual identity for this campaign.

We created a distinct, recognisable brand that bridged activism with education. To help provide direction as the brand grew, we created flexible guidelines to sit across owned and paid channels, which adapt accordingly: from digital content to events, in-classroom materials, to displays at COP26. So far, funding has been secured for 30 school districts for 7 years, and almost 3500 schools have signed up.