How do you inspire a community to embrace physical and mental health during a month often marked by partying?

Introducing Pride Swim—a vibrant initiative born from the desire for more wellness-centric events in the LGBTQ+ community. By celebrating Pride outdoors and prioritising wellbeing, we created a refreshing new way to connect.

As creative partners, we crafted every element of the Pride Swim brand, from its bold visual identity to its engaging tone of voice and dynamic campaign assets. Our inaugural event was a sell-out sensation, drawing over 100 enthusiastic swimmers and receiving an outpouring of love and positive feedback from the queer community. Pride Swim offers a joyful, healthy alternative to celebrate Pride—because true pride includes taking care of ourselves and each other.