Brooklyn Brewery | Brewing For Impact

How a miracle grain is shaking up the beer industry.

A global campaign featuring seven industry-first collaborations and launching seven new beers – all made with the miracle grain fonio. Fonio has the potential to redefine the brewing industry, it thrives in nutrient-poor soil, grows without fertilizers or pesticides, and supports West African farming communities.

Not only that, fonio has the potential to transform brewing in other ways too, promoting circular economies, supporting local and sustainable initiatives and through the Michael James Jackson Foundation, enabling more people of colour to access the world of brewing. Follow Brewmaster Garrett Oliver as he brings this miracle grain to friends across the globe, creating beers unlike anything you’ve seen before.

We developed the creative strategy and messaging as well as creating, directing and producing the film series and accompanying social assets. Throughout 2024 you’ll see limited fonio beer drops from Maison Kalao (Senegal), Thornbridge (UK), Omnipollo (Sweden), Carlsberg (Denmark), Russian River (US), Jing-A (China) and Guinness (US).

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