Better Food Traders
Changing the Food System, One Veg Box at a Time
Better Food Traders promotes and supports a network of organic and sustainable food suppliers who are transforming our food system. They wanted a new brand identity, with goals to increase their membership, grow their social media presence, and boost veg box subscriptions for their members.
We developed branding that was fresh and playful, along with several campaigns that connected B2B and C2B audiences. Our strategy focused on showcasing the perks of delicious, locally sourced produce, and connecting the community of growers with each other. Posts and focused emails were targeted at specific businesses we wanted to bring into the fold.
As a result, one veg box provider’s subscribers went up 7%, the company trebled its membership, doubled its social media following and increased its reach by 350%.