How do you effectively tell the stories of climate pioneers tackling complex problems?

Ashden is a charity that awards organisations who are working on the front line of climate change. Whether it is restoration, regenerative farming, cutting-edge solar technology, or community-driven activism – the green revolution is a story that needs to be told.

For the Ashden Awards 2021 & 2023 we developed a powerful tone of voice and narrative style that communicated the urgency of climate change with a focus on solutions. From restoring London’s wetlands, to empowering indigenous communities in Cameroon, to the female farmers in India accessing renewable energy sources – it was important to convey not only the impact of their work – but also how they were transforming our relationship with the living world.

Their stories were made into sixteen films that spanned seven countries and resulted in a 500% increase in reach.