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BROOKLYN BREWERY + BLEECKER BURGER

RAGE FOR GOOD

To mark the 50th anniversary of the Stonewall Inn Uprising, Brooklyn Brewery and Bleecker Burger partnered up with Improper to create an event that would provide a platform for activists who are working to improve the lives of LGBTQ+ communities. 

Our Rage For Good event celebrated activists who are engaged in the fight for threatened LGBTQ+ spaces. We wanted to amplify the stories of people in the community who are making history and ask: what can we learn from their activism? What actions can we all take - however big or small - to protect community spaces for the people who need them?

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DO YOU WANT

RIGHTS WITH THAT?

"I loved it - such a thought-provoking, inspiring group of speakers and a really excellent vibe. There is so much scope for this to grow and I'm genuinely excited for it. 
Things done brilliantly: The venue, the speakers, the branding, the topic, the food (obviously). Everything, really." 

Melissa Thompson, Rage For Good attendee.

CONCEPT

Historically and today, posters act as an important tool in forming social consciousness, creating networks and being immediately accessible. Posters showcase the power of words. We have all experienced this impact whilst walking down the street. It is this powerful impact that was the inspiration for us when creating the Rage For Good brand.

The poster has had an integral part to play in activism, a way of communicating demands especially at the grassroots level.

 

Rage For Good is centred around small, grassroots LGBTQ organisations, therefore making sense to reflect these ideas at the heart of the project, expressed through bold simplicity and disarming humour. 

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