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BNP PARIBAS AMERICAS

PRIDE WEEK

Brief: To create a multi media campaign for Pride Week that sat within the Challenge Your Bias brand. This launched in June 2019 to coincide with the 50 years of Stonewall celebrations taking place across New York City.

Inspired by the diversity of New York City and it‘s rich history of street photography, the Pride Week campaign brought together LGBTQ staff members accompanied by their chosen Ally/Allies. As well as speaking to the important role that Active Allies play in our LGBTQ employees’ professional and personal journeys, this exhibition places a spotlight on visible Role Models within BNP Paribas.

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